Culturally Customizing Websites for Succeeding in the Global Online Marketplace (webinars)
Presented by Dr. Nitish Singh, Assistant Professor of International Business at Boeing Institute of International Business at Saint Louis University and moderated by Paula Shannon, Lionbridge
These two comprehensive one-hour webcasts provide a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites for most countries in the world. You will also get data and insights to make a business case for web site cultural customization. Research from the past 8 years across more than 10 countries has shown that cultural customization of web sites leads to higher ease of use, better attitude toward the site, and higher purchase intention, which has direct impact on your ROI.
Watch Part I: In this presentation, Dr. Nitish Singh will provide you with insights into why culturally customizing websites is important for effective international online presence.
- The difference between a general web site and a culturally customized website
- Why culturally customized Websites for global online consumers
- Making a business case for cultural customization
- What cultural customization of websites entails
Watch Part II: In the second installment of this presentation, Dr. Singh will discuss the hands-on skills to culturally customize website for most of the countries in the world.
- How to read cultural maps
- The cultural customization tool kit
- Best practices and examples of culturally customized web content